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Mighty Ducks and Arrowhead Pond Team Up with Rubio's Fresh Mexican Grill

Monday, 11.21.2005 / 12:00 AM / News
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Mighty Ducks and Arrowhead Pond Team Up with Rubio\'s Fresh Mexican Grill
ANAHEIM, Calif. – The Arrowhead Pond of Anaheim and Mighty Ducks of Anaheim announced today a four-year partnership with Rubio’s Fresh Mexican Grill that will include the first in-arena restaurant locations for the 153-store Baja-inspired Mexican food chain. Additional elements to the agreement include a Rubio’s custom-wrapped Zamboni as well as radio commercial inventory and marketing promotions.

“We’re excited to bring Rubio’s Fresh Mexican Grill on board as a partner here at the Arrowhead Pond as the first arena location,” said Mighty Ducks and Arrowhead Pond Senior Vice President/Chief Marketing Officer Bob Wagner. “Rubio’s is a popular, growing brand with strong ties to Southern California that our fans and guests of Arrowhead Pond will enjoy when they visit our building.”

The Rubio’s locations inside the Arrowhead Pond will be located adjacent to sections 217 and 408 on the arena’s main concourse and terrace levels. The locations are currently being constructed and are scheduled for completion in March 2006.

The restaurant’s menu will include Rubio’s favorites, including the Original Fish Taco and other items. Arrowhead Pond suite holders will also have the option of having Rubio’s fare delivered to their luxury box for all events in the building.

“We’re pleased to be a partner of the Arrowhead Pond of Anaheim,” said Larry Rusinko, vice president of marketing at Rubio’s. “Our locations in the arena will give us a unique opportunity to offer Mighty Ducks fans a convenient opportunity to try our Original Fish Taco and other signature menu items.”

Rubio’s operates 61 restaurants in Orange County and Los Angeles County. The arena is Rubio’s fifth non-traditional restaurant location. Others include Petco Park, Barona Valley Ranch Resort & Casino, Lindbergh Field Airport and a seasonal location at the Del Mar Racetrack, all in San Diego.

Rubio’s joins Arrowhead, Toyota, the Orange County Register and Automobile Club of Southern California as a major corporate partner of the Ducks and Arrowhead Pond.

About Rubio's® Restaurants, Inc.

Rubio's Fresh Mexican Grill® (NASDAQ:RUBO) Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. The first Rubio’s® was opened in Mission Beach, a community of San Diego, in 1982 by Ralph Rubio. Rubio's is credited for introducing the “Original Fish Taco" to Southern California and starting a phenomenon that has spread coast to coast. In addition to all white meat chicken, slow roasted carnitas (pork) and lean carne asada steak, Rubio’s menu features a variety of seafood items including grilled Mahi-Mahi, shrimp and Langostino lobster. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily. The menu includes Street TacosSM, burritos, salads and bowls, tacos, quesadillas, HealthMex® items with less than 20 percent of calories from fat, low-carb salads, beer and Agave wine margaritas in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja, California, a coastal state of Mexico. Headquartered in Carlsbad, Calif., Rubio's operates, licenses or franchises more than 150 restaurants in Calif., Ariz., Ore., Colo., Utah and Nevada. More information can be found at www.rubios.com.

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