Anaheim Ducks Officially Take Flight

Thursday, 06.22.2006 / 12:00 AM / News
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Anaheim Ducks Officially Take Flight

PHOTO GALLERY

ANAHEIM, Calif. - The Anaheim Ducks today unveiled the club's new logo and jerseys at a press conference held at the Arrowhead Pond of Anaheim. At the same time, the club officially changed its name from the Mighty Ducks of Anaheim, to the Anaheim Ducks.

"We're both proud and excited to bring hockey fans in Southern California a new look and new name," said Anaheim Ducks owner Henry Samueli. "We think the new logo and jersey portray the same passion and energy our players and fans bring to the building every night."

The new look and identity of the Ducks were a collaborative effort, mixing opinions of fans as well as Ducks players, ownership and management. After sports branding firm, Frederick & Froberg Design Office developed dozens of concepts in an exploratory design phase, all parties involved unanimously decided to go beyond simply altering the original concept of an aggressive duck character.

In shaping the new design, the focus was sharpened to create an overall image that expressed excitement, speed and a competitive edge. In addition, a classic color palette of black and metallic gold was developed, with an accent of orange as a metaphorical link to the teams' Orange County home.

"As area residents, we felt it important the jerseys in some way represent our home," added owner Susan Samueli. "And, we believe this new look serves as a fantastic way to update the franchise's growing tradition."

The result is a strong, typographic mark anchored by a stylized "D" that echoes the image of a duck's foot or footprint. The custom typography has a powerful forward momentum and is made up of metallic gold letters with orange drop-shadows and a black holding shape. The new uniforms are an evolution of the earlier sweater design but with gold, white and orange sweeping stripes influenced by the curves of the "D" in the Ducks' logo.

The overall look is a distinctive departure from the original design, introducing a more sophisticated, powerful and timeless identity.

"I really love the new look and thank the Samuelis for giving me a chance to have input on the design," said Ducks winger Teemu Selanne. "I can't wait to hit the ice with it this fall."

ABOUT THE DUCKS

Since their inception in 1993, the Anaheim Ducks have earned four trips to the Stanley Cup Playoffs, including a trip to the Finals in 2003 and the Western Conference Finals this past season.

Just over a year ago, on June 20, 2005, the Ducks' franchise was purchased by Orange County residents Henry and Susan Samueli. In the Samueli's first year of ownership, the Ducks went on to break franchise records for overall wins (43) and standings points (98). Entering the 2006 Playoffs as the Western Conference's sixth seed, the Ducks upset the third-seeded Calgary Flames in a thrilling seven-game series and went on to sweep the Colorado Avalanche before losing to the Edmonton Oilers in the Western Conference Finals.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 z - ANA 82 54 20 8 266 209 116
2 y - COL 82 52 22 8 250 220 112
3 x - STL 82 52 23 7 248 191 111
4 x - SJS 82 51 22 9 249 200 111
5 x - CHI 82 46 21 15 267 220 107
6 x - LAK 82 46 28 8 206 174 100
7 x - MIN 82 43 27 12 207 206 98
8 x - DAL 82 40 31 11 235 228 91
9 PHX 82 37 30 15 216 231 89
10 NSH 82 38 32 12 216 242 88
11 WPG 82 37 35 10 227 237 84
12 VAN 82 36 35 11 196 223 83
13 CGY 82 35 40 7 209 241 77
14 EDM 82 29 44 9 203 270 67

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
R. Getzlaf 77 31 56 28 87
C. Perry 81 43 39 32 82
N. Bonino 77 22 27 14 49
M. Perreault 69 18 25 13 43
A. Cogliano 82 21 21 13 42
C. Fowler 70 6 30 15 36
K. Palmieri 71 14 17 9 31
D. Winnik 76 6 24 6 30
H. Lindholm 78 6 24 29 30
S. Koivu 65 11 18 3 29
 
GOALIES: W L OT Sv% GAA
F. Andersen 20 5 0 .923 2.29
J. Hiller 29 13 7 .911 2.48


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