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Honda Center to Offer Real-Time Traffic Reports

Friday, 02.15.2008 / 7:01 PM / News
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Honda Center to Offer Real-Time Traffic Reports
The Facility and Anaheim Ducks Form A Partnership With The Upscale Automobile Brand

Anaheim Arena Management, LLC, the management company for Honda Center, and the Anaheim Ducks Hockey Club, LLC announced today they have agreed to a partnership with luxury vehicle manufacturer, Acura, and will be introducing a new innovative program to benefit each fan at the game

Beginning at the Ducks home game tonight, Acura will present real-time traffic reports, one of their advanced technologies, on the center-ice scoreboard. The technology displays traffic on highways and freeways surrounding Honda Center allowing fans to see the real-time reports in order to plan their route home.

“We are thrilled to be partnering with Acura,” said Wendy Grover, Honda Center director of corporate partnerships. “This relationship introduces a great feature to our fans, while presenting one of the great technologies Acura has to offer”

The Acura Navigation System, which will be displayed on the center-ice scoreboard, receives its data via satellite through the XM® NavTraffic service and displays traffic-flow rates, accidents, construction delays and pertinent weather conditions directly on the vehicle’s navigation screen. Currently, the system services major highways in 77 U.S. cities. The 2005 Acura RL was the first vehicle in the world to offer Real-Time Traffic, which is now featured in nearly all Acura vehicles.

“While generating awareness for the Acura brand, providing real-time traffic during the Ducks games is a perfect opportunity to further reinforce Acura’s commitment to advance technologies,” says Susie Rossick, Acura National Advertising Manager.

About Acura
Acura offers a full line of technologically advanced luxury performance vehicles through a nationwide network of more than 260 dealers. The 2008 Acura lineup features five distinctive models, the RL luxury sedan, the TL performance luxury sedan, the TSX sports sedan, the turbo-charged RDX crossover SUV and the redesigned MDX luxury sport utility vehicle. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please go to www.acuranews.com.

About RPA
RPA, headquartered in Santa Monica, Calif., is the largest independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA also serves as a media planning and buying agency for clients such as MGM and Zatarain’s. For more information, visit http://www.rpa.com.

About Honda Center
Honda Center is the premier entertainment and sports venue in Southern California.  Owned by the City of Anaheim and operated by Anaheim Arena Management, LLC, the arena opened in June of 1993.  The National Hockey League’s Anaheim Ducks have called the arena home since their inaugural season in the fall of 1993.  In addition to Ducks games each year, Honda Center hosts sporting events such as the annual John R. Wooden Classic and Professional Bull Riders, concerts by top performers including U2, Paul McCartney and the Eagles, and family shows like Stars On Ice, Ringling Bros. and Barnum & Bailey Circus as well as the Harlem Globetrotters.

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