The Ducks have launched a new dynamic pricing structure for individual game tickets, in which fans will experience a ticketing system that prices select games based on market demand and other contributing factors.

In addition, the Ducks have unveiled a new “Dynamic Deal” every week, targeting a specific game in select areas of Honda Center’s arena bowl. This follows the club’s launch of the “No Surprise Fees” policy introduced at the start of the 2011-12 NHL season, which eliminated additional fees on tickets sold at AnaheimDucks.com, ticketmaster.com and the Honda Center Box Office.

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“Launching a dynamic pricing system will allow us to mirror current market conditions,” said Ducks Executive Vice President/Chief Operating Officer Tim Ryan. “With our ‘Dynamic Deal’ each week and our ‘No Surprise Fees’ ticket policy, fans will find great offers and flexible prices for games that work best for them.”

A new “Dynamic Deal” will be offered every Thursday and will remain in effect until the following Tuesday, while supplies last. The first “Dynamic Deal” will be offered this Thursday for the Ducks vs. Coyotes game taking place on Wednesday, Dec. 14 (7:05 p.m.) at Honda Center. Fans will have the opportunity to purchase Plaza Goal Upper East tickets (Sections 225-228, 201-205, rows J and higher) for $65 per seat, a savings of $15 per ticket. In addition, Terrace Value East tickets (Sections 439-444, 401-406, rows N and higher) will sell for $16 per seat, a savings of $9 per ticket over regular individual game prices. The “Dynamic Deal” of the week can be purchased online at www.anaheimducks.com, through Ticketmaster, as well as at the Honda Center box office.

With dynamic pricing, the Ducks will now use state-of-the-art computer programming to price tickets for individual games and offer fans more value options for select Ducks games at Honda Center. Single-game ticket prices will be adjusted based on real-time ticket availability and other varying factors such as opposing team and day of the week. Fans can expect some individual game ticket prices to increase, while some games and areas of the arena bowl may be subject to a decrease in ticket pricing. Anaheim Ducks Season Seat Holders will continue to pay the lowest ticket price per game, as individual game tickets under the new Dynamic Pricing model will never drop below a season seat single-game value.