• RSS

Ducks Named a 2012 Most Trustworthy Brand

Monday, 06.4.2012 / 9:38 AM PT / News
Share with your Friends

Ducks Named a 2012 Most Trustworthy Brand
The organizers of the Orange County Trust Summit – the annual celebration of local brands doing the best job at connecting with their customers – have named the Ducks one of the 10 Most Trustworthy Brands in Orange County.  

 The Anaheim Ducks and the nine other 2012 Most Trustworthy Brands: Orange County Edition™ finalists were chosen following a six-month survey and peer review effort organized by The Values Institute at DGWB and OC METRO.  The brands were honored at the 3rd Annual Orange County Trust Summit in front of more than 400 Southern California business and nonprofit leaders, marketing strategists and entrepreneurs at the Disneyland Hotel.
  The 2012 Most Trustworthy Brands include the Anaheim Ducks, Automobile Club of Southern California, Black & Decker, Discovery Science Center, Goodwill of Orange County, Kaiser Permanente, Oakley, South Coast Plaza, Wahoo’s Fish Taco and Whole Foods. To read more about each brand, see the June 2012 cover story of OC METRO magazine or go to www.ocmetro.com.

 “Consumer trust has become the corporate asset that separates good brands from great ones,” explained Mike Weisman, the Values Institute’s founder who is also co-founder and president of DGWB Advertising and Communications of Santa Ana, Calif. “The Ducks organization is a prime example of those great brands that are as successful in the customer and public mindset as they are at the cash register.”

 The OC Trust Summit and Most Trustworthy Brands were designed to determine not only the most trustworthy brands based in, or commonly associated with, Orange County, but also the reasons why those specific products and services hold the public’s trust more than others.  

 “Thanks to OC METRO Magazine, Churm Media, Inc. and the Values Institute for this great honor,” said Ducks Executive Vice President/Chief Operating Officer Tim Ryan. “We certainly appreciate the response from our fans and are committed to remain a trusted brand that is synonymous with Orange County’s values.”

 2012 Most Trusted Brands: Orange County Edition used a proprietary online survey measuring trust through 25 trust dimensions in five “macro” values categories of ability, consistency, identification, sincerity and concern, to create a short list of brands to spotlight for the year.  Brands were also added to this list as nominated by the editorial staff of OC METRO, the board of directors of The Values Institute at DGWB and researchers from Cal State University at Fullerton, a co-presenter of the 2012 program and an MTB academic partner.

 About The Values Institute at DGWB
The Values Institute at DGWB is a social science research entity housed at Southern California’s DGWB Advertising & Communications. The Values Institute grew out of the agency’s more than two decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded by DGWB President Mike Weisman and Chesley Beaver, the agency’s former director of strategic planning turned USC social science researcher, the Institute is led by an advisory board of leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism. For information, contact Mike Weisman directly at (714) 881-2300.

OC METRO is a monthly business publication, delivering daily news to more than 300,000 Orange County, Calif. readers through its interactive website, digital magazine and the award-winning glossy print magazine. For more information, visit www.ocmetro.com. Churm Media is a leading, regional full-service media company based in Newport Beach, Calif. The privately held company publishes five niche consumer magazines and five interactive websites serving readers and advertisers in five Southern California counties: Orange, Los Angeles, San Diego, San Bernardino and Riverside. The company prints and distributes more than 400,000 magazines per month, with a total audience, print, online and events, of more than 1 million readers/ viewers per month.




1 CHI 56 36 16 4 158 128 76
2 DAL 53 33 15 5 170 142 71
3 STL 55 30 17 8 128 128 68
4 LAK 51 31 17 3 135 117 65
5 SJS 51 27 20 4 145 132 58
6 NSH 53 25 20 8 130 137 58
7 COL 54 27 23 4 146 148 58
8 ANA 50 25 18 7 111 115 57
9 MIN 51 23 19 9 126 122 55
10 ARI 52 24 22 6 138 161 54
11 VAN 51 20 19 12 119 138 52
12 CGY 50 22 25 3 130 147 47
13 WPG 51 22 26 3 132 148 47
14 EDM 53 21 27 5 131 156 47


C. Perry 50 21 14 -2 35
R. Getzlaf 46 4 30 6 34
R. Rakell 47 11 15 1 26
R. Kesler 50 11 15 -8 26
S. Vatanen 50 6 18 0 24
J. Silfverberg 50 6 11 -3 17
C. Stewart 44 7 9 1 16
A. Cogliano 50 5 11 -10 16
H. Lindholm 49 6 8 -4 14
C. Fowler 37 3 9 -9 12
F. Andersen 10 8 5 .918 2.35
J. Gibson 12 7 2 .923 1.92

AnaheimDucks.com is the official Web site of the Anaheim Ducks. Anaheim Ducks and AnaheimDucks.com are trademarks of Anaheim Ducks Hockey Club, LLC. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2016 Anaheim Ducks Hockey Club, LLC and the National Hockey League. All Rights Reserved.

Privacy Policy     Contact Us    Jobs     Honda Center    Corporate Partnerships   Terms of Use   NHL TicketExchange  Site Map AdChoices