THE DUCKS LOOK
How It All Began
On October 2, 1992, Walt Disney Pictures released the hit movie “The Mighty Ducks” and created a new wave of excitement among the nation’s youth and ice hockey. Starring Emilio Estevez and a band of kids who learn to play and win as a team, “The Mighty Ducks” grossed $51 million at the box office and served as the inspiration for the name of the Walt Disney Company’s NHL club.
The original official team colors and logo were unveiled on June 7, 1993, and Mighty Ducks merchandise was immediately propelled into one of the top sellers in all of professional sports.
Purple, jade, silver and white were chosen as the team’s colors while an attractive crest featuring a duck head-shaped hockey mask was chosen to give the club its own unique identity. As a testament to the logos popularity, the Ducks original jersey was named the “most fashionable” uniform in all of sports at the inaugural ESPY awards in 1997.
As times changed, so did some of the Ducks looks throughout the team’s first 12 seasons. The club has appeared in three different alternate jerseys over the years (each pictured).
A New Look Unveiled
In the spring of 2005, Henry and Susan Samueli entered into an agreement with the Walt Disney Company to purchase the Ducks franchise. In the Samueli’s first year of ownership, the Ducks set franchise records for overall wins (43) and standings points (98). Entering the 2006 Playoffs as the Western Conference’s sixth seed, the Ducks upset the third-seeded Calgary Flames in a thrilling seven-game series and went on to sweep the Colorado Avalanche before losing to the Edmonton Oilers in the Western Conference Finals.
In shaping the new design, the focus was sharpened to create an overall image that expressed excitement, speed and a competitive edge. In addition, a classic col
The result is a strong, typographic mark anch
A Twist on the New
Starting in the 2007-08 season, the National Hockey League and Reebok teamed to create the Rbk EDGE Uniform System to meet the performance demands of today's NHL player. The result of more than two years of research and testing, the system features technologically advanced materials and fabrics that are more breathable, more water-resistant, more comfortable and more compatible with equipment.
The Rbk EDGE Uniform System is worn by all 30 NHL teams in their respective colors and designs. The introduction of this system during the 2007-08 season marked the first time in the history of North American professional sports that a uniform innovation was implemented League-wide.
The Latest Third Jersey
The final design, based on hundreds of drawings and design refinements, is a striking new third jersey and uniform that’s a combination of contemporary and time-honored styles. The jersey is black, with orange sleeves and tapered orange side panels. The “D-foot” has been maximized in embroidery on the chest. The neck and shoulder yoke design fuses hockey tradition with modern design flair, carrying the orange pin-line from the socks, sleeves and side panels to the top portion of the jersey. The shoulder patch integrates the original Mighty Duckslogo into a new oval mark, now reading “Anaheim Ducks,” and serves as a link between the team's past, present and future. The jersey is constructed of performance Reebok fabrics with air-knit front, stretch mesh back and a lycratallic neck. The body and sleeve stripes are “cut and sew” with die-sublimated inserts.