What are all these social networks?
The original social network, Facebook is a way to connect with friends, family, brands, celebrities, and, of course, your favorite sports teams! With 900 million users worldwide, Facebook is for any and all ages and is a fun way to keep up with life events and share opinions and content with friends, family, and fellow fans.
How the Ducks use Facebook
Consisting of 140-character messages called 'tweets,' Twitter is an instantaneous way to discover and share information and opinions on whichever topics and from whichever users one chooses to follow. By 'replying' [see Twitter basics], Twitter can become a conversational tool to share opinions and ask questions. Also, with 'hashtags' [see Twitter basics], it is a way to find other users with similar topics of interest and desired expertise.
How the Ducks use Twitter
The world's largest search website also has a social network called Google Plus. Similar to Facebook, it is a way to connect and share content with friends, family, colleagues, and brands. By utilizing 'circles,' users can easily organize their contacts into relevant groupings for more efficient content sharing. For example, you may share a photo of from a vacation with family only, but may want to share an achievement at one's job with a different group, a funny video with another, etc.
Google Plus also has a unique feature called 'Hangouts' in which fans can connect in a sort of video forum; i.e. President Obama took voter questions directly through a Google Hangout that functioned like a cyber town hall.
How the Ducks use Google+
This is the world’s largest professional network with over 120 million members used to connect with professional colleagues and industry peers and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. It can be a good way to network as well as learn from users in a similar or related industry. One can easily share content with their 'network,' update their profile with jobs and skills, and join and participate in groups related to one's career and interests.
How the Ducks use Linkedin
A growing social network, Pinterest lets you organize and share all the beautiful things you find on the web like pictures, posters of quotes, etc. Many people use it to find fashion ideas and food recipes, but it has also been used to showcase fun sports photos, creative graphics and drawings, and more. Each Pinterest user organizes all the content they share into related 'boards,' such as a 'Favorite Foods' board and 'Ducks Fashion' board and everything and anything in between.
How the Ducks use Pinterest
Most know YouTube as a site to discover and share fun videos on any number of topics while also being able to post videos of one's own creation. In addition, users can 'subscribe' to YouTube users/channels that frequently post videos they like, and receive notifications when that channel gets new videos.
How the Ducks use YouTube
Ducks Mobile App
Mobile apps are an incredibly popular way for smartphone users to accomplish many tasks, including keeping up with their favorite sports team. The Ducks mobile app for iPhone, Android and Blackberry includes live game updates, up-to-the-minute Ducks news, video highlights, photo galleries, pregame analysis of every Ducks game, interactive game schedule and much more.
Ducks Text Club
The Ducks Text Club is an easy, convenient way to get breaking Ducks news and special offers texted right to your wireless phone. It's easy to sign up for and a hit with fans.
How the Ducks use it
Everyone uses email and an easy way to stay connected with the Ducks is through our e-newsletter with which you'll customize the types of emails you'll receive. You'll have a choice to receive emails including content like: Ducks breaking news, game previews, game recaps, daily clips, tickets deals and more.
How the Ducks use it
How do the Ducks use these social networks?
The Ducks Facebook page is a community for Ducks fans to interact with the team and with each other as it relates to Ducks games/news, events, debates, blogs, contests, and other things fans want to talk about and share. Our Facebook page is often a valuable tool to communicate with fans on what they want and think and is your first stop for the pulse of Ducks fans.
Our Twitter feed is a part information provider, part fun, and part service. By following our tweets, you'll see quick news from the Ducks, photos, quotes, links to offers and articles on the web, and exclusive contests. Twitter is also a way for us to answer fan questions as well as a fun way to build upon the fan conversation taking place on Twitter. For more information on Twitter, see our more in our Social Media How-To's.
There is a lot of content on the website and people are searching Google every day to find what they want. On Google Plus, we bring that content to you and make it easy for you to share and discuss it with friends and fans. Whenever you "+1" a post, it will make it easier for your connected friends to find that post when they're looking for Ducks content on the web. We also will utilize Google Plus 'hangouts' to facilitate video chats with Ducks players and coaches and fan forums to talk to players and each other.
The Ducks are constantly putting out videos that run the gamut from hockey highlights to interviews to features to community events, commercials, and so on. Some videos will be on seen on Twitter, on Facebook, on our website, and on our Mobile App, but your one-stop shop for Ducks videos, especially during games and events, is our official YouTube channel. By subscribing to the channel, you can easily see or be notified when new videos are added so you're the first to see them when we upload them.
We know that a lot of career-minded Ducks fans like to network with, learn from, and work alongside fellow Ducks fans and our Linkedin group gives us a unique opportunity to connect those individuals and to discuss and organize events and special offers to fulfill the wants of those interested Ducks fans. Discussions may include upcoming networking opportunities, polls/forums on Ducks business development items, special offers and contests for your office, Ducks pre-game networking events and Q&A with Ducks personnel and other special guests and more. It also provides fans a forum to begin discussion themselves that can reach the career-oriented fans of the team.
Being a sports fan lends itself to a lot of fun pictures and Pinterest gives us a way to preserve and share a lot of fun fan photos and even tweets and Facebook posts. Whether it's photos from a game, Ducks apparel, unique collectibles and novelty items, young Ducks fans decked out, and more. We have lots of Pinterest 'boards' and are always adding to them and creating more. Start pinning with us today and browse all of our boards.
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet.
For example, you may see the @AnaheimDucks tweet using the #NHLDucks hashtag. This is so it is organized with all tweets related to the team to differentiate all team and fan tweets from other tweets containing the word 'Ducks,' i.e. I am a fan of the [Oregon] Ducks vs. I am a fan of the #NHLDucks to clarify which 'Ducks' they're tweeting about
To see all tweets in the world about the team, you can therefore search on Twitter for #NHLDucks and see all tweets with that hashtag
Other hashtags you may see the @AnaheimDucks use include: #DucksDedication (to organize all tweets related to thoughts/pictures/tweets about the team's and fans' dedication, #GoNHLDucks (to categorize all fan cheering tweets during a game), and others. Often hashtags are created organically as fans 'invent' them or are short-lived as in the case of contest, i.e. #FirstGoalPrediction
A mention is any Tweet that contains an @username anywhere in the body of the Tweet. A mention is a sort of shout-out or way to 'tag' another Twitter user within your tweet. We track all @AnaheimDucks mentions to watch when fans are tweeting about us or directly at us; i.e. "I love the @AnaheimDucks tweets and wanted to mention them in this tweet so they know it!" or "Hey @AnaheimDucks, will we get free hats on the way in or way out of the game tonight?"
A tweet sent in response to a mention. Using the example above, if we see someone ask "Hey @AnaheimDucks, will we get free hats on the way in or way out of the game tonight?", then we will send that person a reply in the following form: @FanName You will receive your free hat on the way in to the game tonight."
The fan 'mentioned' will be notified a reply has been sent to their tweet and that reply will also be visible on our Twitter page for all fans to see.
These are private messages sent from @AnaheimDucks to an individual fan on Twitter, visible only to that user and often used to address an issue not relevant for the rest of the fan base. For example, a fan may tweet: "Hey @AnaheimDucks, I need to change the phone number on my season ticket account," we may Direct Message (DM) that fan, giving them contact info their ticket rep to help them out with their issue without "flooding" the Twitter feeds of other fans for whom the question is not relevant.